Competitive Intelligence

Clarity in complex markets

We equip global pharmaceutical and biotech companies with tailored competitive intelligence and deep market insight, enabling teams to anticipate competitive actions, understand market changes and act with confidence.

Our Competitive Intelligence team, previously known as Pennside, brings a long-standing reputation for delivering high-quality, actionable insight.

Why choose our competitive intelligence?

Our team brings deep subject matter expertise from seasoned competitive intelligence specialists with decades of experience, underpinned by AI-enhanced, advanced technology to deliver consistent, high-quality insight.

Comprehensive
landscape insight

Build a clear understanding of disease landscapes, competitive dynamics, and pipeline evolution to support confident strategic and scientific decision-making.

Actionable competitive intelligence

Go beyond data collection with 
expert-led analysis, primary research, and real-world perspectives, delivered through clear outputs and interactive dashboards that provide meaningful, decision-ready insights.

End-to-end
strategic support

From early clinical development through launch and lifecycle management, we provide intelligence that informs strategy at every stage of the product journey.
The result is a connected intelligence approach that aligns competitive insights, stakeholder perspectives, and market dynamics to support faster, more confident decisions.

Integrated across
the product lifecycle

Build a clear understanding of disease landscapes, competitive dynamics, and pipeline evolution to support confident strategic and scientific decision-making.

Competitive Intelligence

Expertise built on insight, evidence, and experience
We combine more than 30 years of competitive intelligence heritage with deep subject matter expertise across therapeutic areas to deliver intelligence that drives real competitive advantage. Our approach is enhanced by AI-enabled technology, enabling us to synthesize complex data, scale insight generation, and deliver outputs that are faster, more consistent, and decision-ready.

Competitive intelligence 
and monitoring

Ongoing pipeline tracking, market evolution, and competitor activity monitoring. Real-time alerts and insight-led reporting to support timely decision-making.

Congress and event intelligence

Comprehensive medical congress coverage, delivering integrated clinical and commercial insight. Strategic interpretation of messaging, positioning, and emerging data.

Situational and landscape analysis

Integrated disease, competitive, and pipeline landscape analysis. Strategic insight development, including stakeholder perspectives.

Integrated stakeholder insights

KOL, HCP, payer, and patient research to inform key decisions and strategy. Qualitative insights, patient journey mapping, stakeholder engagement, sentiment analysis, and advisory boards to inform communications and market strategy

Strategic simulation and decision support

Competitive simulation workshops to test strategy and anticipate competitor behavior. Strategic analysis to inform positioning, access, and lifecycle decisions.

Generics & biosimilars insights

Biosimilar and generics outlook and market landscape assessments by experts who understand the approval pathways and commercialization models specific to these product types.

Get in touch to find out how our Competitive Intelligence services can support your organization.

Meet the team

Experienced leaders in competitive intelligence
Our senior team have 10–25+ years’ experience across pharma and biotech, with deep expertise in competitive intelligence, market dynamics, and strategic decision-making.

Thomas Perkins

Managing Director

Eric Vaichunas

Senior Director

Colette O’Shaughnessy

Senior Director

Christopher Burns

Director

Kim Seidel

Director

Amy Thompson

Director

Emily Roguski

Director

Michael Stuber

Director

Karlie Bacon

Director

Get in touch

Contact us to learn how Competitive Intelligence can support your organization.